The rebranding of Aeroméxico, which marks its most significant logo change since 1998, has faced harsh criticism for its logo, which many argue lacks the distinctiveness of the prior design.
The new logo aims to convey dynamism, warmth, and modernity to the brand but many feel that it deviates too far from traditional Mexican art, making it less iconic.
While the new color palette modernizes the brand, the redesign of the eagle warrior logo has been compared unfavorably to caricatures, likening it to a cowboy or even a television character.
Many critiques suggest that the rebranding comes at a strange time, considering the recent overhaul of the airline's visual identity. The lack of clear branding direction is a notable concern.
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