The article emphasizes the necessity of commitment in design, paralleling it with the concept of a courtship. It urges business leaders to decisively embrace their roles in the design process, rather than hesitating due to fear. Designers are encouraged to take charge, facilitating informed decisions and ensuring accountability from those they collaborate with. By drawing on themes of grace and resolve, the piece highlights that effective design, like a beautifully choreographed dance, requires both understanding and proactive leadership from designers in navigating accountability and commitment.
"Design is an affair of commitment. Business leaders often hesitate at the altar, fearful of taking the final decision. True progress is forged through commitment."
"Designers, do not merely hope your creations will be crowned the diamonds of the season. Arm business suitors with information and hold them accountable for their choices."
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