A fresh peach dripping down the arm, a rainbow of beach umbrellas seen through the haze of a heat wave, and the drip of condensation on the neck of a cold beer encapsulate the rich, vibrant experience of summer.
Sottsass epitomizes the necessity of the superfluous in design, advocating for expressive use of color, form, and decorative elements to create work that is sensual and exciting.
Branding today embodies a 'more-is-more' visual philosophy, drawing on bold colors and expressive types, which will continue well beyond the summer season.
Ettore Sottsass argued that good design shouldn't just be functional, stating, 'Design should also be sensual and exciting,' encouraging a more expressive approach.
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