Eager to put this theory to the test, the team at Overview reached out to local brewery Small Beer for a mid-strength lager that could get their imaginations flowing.
In a world of maximalist and often-garish craft beer labels, this packaging is refreshingly simple. The classic silver of the can is foregrounded by bold blue text.
We wanted to share this with the world, explains James. To package up this idea and responsibly help our friends find more creative solutions to their problems.
...James tells us that their beer is yet to be stocked in any shops. But, he does insist that, for anyone reading this, he's happy to share a box.
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