Could Behr's bizarre Climate Change paint be the real colour of the year?
Briefly

"Behr describes its Climate Change paint hue as an 'icy green-gray with a tonal richness'. That sounds nice enough, but why connect it with a global environmental crisis?"
"It seems strange that if Behr wanted to make a statement it didn't provide a clear explanation, especially since paints companies usually put a lot of thought into choosing names."
Read at Creative Bloq
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