The stylish can designs centre around the meaningful motif of the humble hug, inviting the world to embrace the games' spirit of unity and teamwork.
The new Coke cans symbolize the world reuniting after years of isolation, echoing the Olympics' united spirit in a thoughtful, stylish manner.
The sleek graphic artworks form an embrace when two cans are placed together, symbolizing physical togetherness and enhancing the theme of unity in the packaging.
The ad campaign featuring champion swimmers coming together in an embrace highlights inclusivity and the supportive spirit of the games, emphasizing the magic of human connection.
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