Clever Inside Out 2 infographic shows the power of colour in emotional marketing
Briefly

If colours are combinations of the primaries, what happens if we combine different emotions. The result is an infographic showing the colour combinations for more complex emotions ranging from nostalgia to resentment.
The visual helps us consider complex mixes of feelings that 'don't cancel out but rather layer up'.
Irony is a technique more than an emotion, but it does show some of the subtle mixes of emotions that we can communicate.
Read at Creative Bloq
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