The result is a simple yet personable design informed by Chime's core tools, positioning them as 'windows of forward progress.'
Chime's existing identity was suspended in a more juvenile brand voice and faced the challenge of evolving with its audience's financial journey.
JKR focussed on refreshing the brand using typography that exudes trust and clarity, expressive lettering with a personal touch, and intuitive iconography woven into messaging.
The refreshed system evokes the ease with which Chime's customers can navigate their financial journey, reinforcing a sense of community at its core.
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