Character Building: The Untapped Power of Brand Icons
Briefly

Every day, every minute, all over the world, hundreds of thousands of clever advertising people toil away in a never-ending search for brand differentiation.What makes us unique?What can we own?The answer is often an animated brand character.In an industry built on slivers of difference, a branded character is like a 2 x 4, something only you can own.
Read at Brandingmag
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