The campaign, designed by Argentina-based Room 23 for Burger King Brazil, includes images and video of couples of a certain age expressing their passion in public, from a parking lot snog to a cheeky pinch on the way in to Burger King. The aim is to show that after 70 years, the fire's still burning: 'Flame-grilled since 1954,' reads the tagline.
The photography from Guy Aroch feels authentic, and the campaign actually says something about Burger King, highlighting that it hasn't changed its tradition in terms of how it prepares its burgers. It's certainly not the first time we've seen older people kissing in an ad campaign, but it's perhaps surprising for a fast food brand normally so focused on youth culture and younger markets.
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