Eventbrite's rebrand features Klim Foundry's Founders Grotesk as a key typeface, chosen for its practicality and vibrancy. Mary Kate Henry notes that the typeface enhances expression, offering a balance of intimacy and expansiveness. It complements dynamic graphic elements including duo-tone gradients for improved legibility. The color palette, highlighted by an intensified Eventbrite orange, supports the brand's lively spirit. A monogram named The Path encapsulates the brand's versatility while evoking movement and energy, reflecting the diverse events within Eventbrite's marketplace.
Opting for Klim Foundry's Founders Grotesk as the hero typeface, Mary Kate Henry, Buck's design lead, recalls how the grotesque sans serif offered a typeface that is equally as practical as it is personality-driven.
The typeface, along with our typesetting framework, gives room to flex in expression," Mary Kate says, allowing the typographic application to dance between intimate and expansive.
Using these graphic techniques in a mix-and-match way creates unique expressions for the myriad of contexts and applications it's seen in," Mary Kate says, noting how the text highlights are a prime example of the sizeable role colour plays in the rebrand.
The primary palette supports an electrifying spirit of connections and live experiences," she explains, "we wanted to keep that identifiable Eventbrite orange in the mix, so we dialled up its brightness...
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