"The ways that audiences are engaging with museums are expanding, and we needed a new brand that meets the demands of the day, honours our rich history, and brings a whole lot of energy," explains Anne Pasternak, director of the Brooklyn Museum.
The new identity draws inspiration from these two centuries of history, referencing the building itself and its evolution from an original neoclassical design to its moves toward modernism.
The museum has played a crucial role in shaping the cultural landscape of New York City and has been a pioneer in public education and community engagement.
Its significance extends beyond its vast collection; it's long been at the forefront of social and cultural movements and has hosted exhibitions that challenge societal norms.
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