My day-to-day is really about oversight... I often equate my role to that of a ship's co-captain - guiding us forward, avoiding icebergs and making sure we don't run aground, all while maintaining a sustainable pace.
But I think it's important to note that as the agency evolved, I did too... it's less about designing or directing creative and more about ensuring that people are working in a way that works for them, for our clients, and ultimately, for our agency.
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