The article emphasizes the tough journey of breaking into travel photography and achieving success through dedicated craft and persistence. After years of experimenting with various photography styles, the author found their passion in travel photography by building a solid portfolio and a clear niche. Their breakthrough came when they successfully pitched a brand during a trip to Greenland, leading to ongoing collaborations with the brand. The author stresses the importance of high-quality content and consistent sharing across platforms to attract brands and secure opportunities.
Breaking into travel photography is no easy feat, but if you approach it the right way, landing that first major brand gig is absolutely possible.
To attract brands, you need a clear niche and strong body of work that reflects the jobs you want. Brands want consistency in style and storytelling.
My first major brand job came through a combination of persistence and being in the right place at the right time.
Since that project, I’ve shot 10 different projects for them in 10 countries and realized the importance of consistently putting out high-quality content.
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