Bonkers ideas, Barbie and preventing burnout: a day in the life of Katie Peake, co-founder of Backlash
Briefly

A typical day involves reviewing creative traffic, managing team projects, leading client meetings, and ensuring projects stay true to creative concepts.
Proud of the NYX and Barbie movie makeup collaboration, creating a disruptive Barbie beach event in Covent Garden promoting inclusivity and diversity.
Approached a work challenge by restructuring team roles, providing training, setting clear expectations, and utilizing external resources to address the issue effectively.
Read at Creative Bloq
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