The article discusses the significance of color and typography in creating effective templates, exemplified by recent trends in branding. A blend of black-and-white aesthetics with modern touches like purple light has become popular, as seen in high-profile products like the PS5 and Range Rover. Audi's new model for China showcases a distinct branding approach, favoring simplicity in design—eschewing traditional logos for a clean, modern look. This reflects a cultural preference that diverges from Western norms, highlighting the complexities in global branding strategies.
A hackneyed blend of type and color is key to creating templates. From Range Rovers to the PS5, this black-and-white template with purple light and sparkles is prevalent.
The eternal pull of B&W templates was seen when Audi revealed a model designed exclusively for China, stylized in a bog standard sans serif typeface. No four rings logo!
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