Behind Viral Food Brands: Do Trends Matter in CPG Design?
Briefly

If you walk into almost every major retail chain grocery store in the US, there would be at least one product that we designed, if not two. - Mike McVicar
Packages became minimalistic and generic, often featuring sans serif fonts and pastel colors. And now with the rise of social shopping, many brands are catering to the dopamine-charged, color-forward Instagram aesthetic. - Article
Read at Hubspot
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