Tom Gent, co-founder and head of creative at Founder Creative, reflects on his journey in media and entertainment. Drawing from significant experiences at BBC Sport and EA, Gent highlights the importance of mentorship and hands-on learning. Co-founding Founder Creative in 2020, he aims to produce immersive storytelling within sports and gaming. Gent shares insights on career development, the impact of AI, and his passion for creating original content, particularly in sports documentaries, while working with notable clients like McLaren and Mercedes.
My time at BBC Sport was the pivotal moment of my career.
It was very difficult to leave, but knew that if I wanted to progress to the next level it was vital I found a new challenge.
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