Dubbed 'Wonder Awaits, the campaign was created by Apple's own in-house advertising agency. It includes giant Apple bags in cities including LA, New York, Boston, Chicago, Munich, and Paris.
The OHH campaign is another demonstration of just how successful and powerful the Apple logo is. The design is recognisable enough that the campaign needs no copy to accompany it, and the logo is simple enough that it still remains clear at this size when intervened in this way. No wonder Apple seeks to protect the logo so aggressively in copyright disputes.
Apple's already delivered an emotive animated ad for the festive season. Now the tech giant has followed up with a much more minimalist campaign in keeping with its design ethos to remind us that an Apple device can make a wonderful gift.
[
add
]
[
|
|
...
]