Adobe's recent rebranding, led by Mother Design, emphasizes a streamlined identity through modern logo adaptations and a cohesive color palette. Inspired by Marva Warnock’s 1982 design, the new logo forgoes traditional placements, allowing for a positive space that modernizes Adobe's visual representation. The color scheme is focused on a bolder red, complemented by black and white. Additionally, the 'Adobe lens' was introduced to unify imagery across the brand, accompanied by a revamped typeface that enhances product recognition.
"The intention behind this shift was to confidently spotlight the Adobe name, rather than require numerous mental connections between logos, wordmarks and lockups," says Mother Design.
"To enable maximum use and flexibility, we defined various behaviours (transform, stage, focus) and states (primary, full-flood and red wash) for the lens," says Mother Design.
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