Music isn't just a garnish; in reality television, it drives emotional surges and viewer engagement, transforming shows into truly captivating experiences.
Coke's classic Holidays Are Coming jingle serves as a potent example—it's more than advertising soda; it sells nostalgia and holiday spirit, creating a deep connection.
Marketers should stop viewing music as a brand accessory and instead see it as an emotional bridge that can turn casual consumers into loyal fans.
Nike's Nothing Beats a Londoner compliments the ad's narrative with an energizing soundtrack, encapsulating the city's essence and hitting the behavioral notes of pride and grit.
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