Computer Generated Imagery (CGI) has become an essential tool in architecture and design, providing numerous benefits beyond visual aesthetics. By producing realistic 3D models, CGI enhances marketing strategies, allowing architects to showcase projects to potential clients and investors before construction begins. This technology facilitates quicker adjustments based on feedback, streamlining workflows, and improving communication among stakeholders. Moreover, it helps in planning and problem-solving, making CGI integral to contemporary architectural processes. The article highlights five often-overlooked advantages of CGI, emphasizing its importance in achieving successful design outcomes.
CGI offers significant advantages in marketing by providing photorealistic renderings that capture attention and create excitement around architectural projects, fostering client and investor interest.
The use of CGI in architecture is not only about visuals but also enhances project efficiency, allowing rapid adjustments based on client feedback before actual construction commences.
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