If you look closely between the "E" and the "X," you'll spot a hidden arrow in the negative space. And that little arrow isn't just a cool design trick. It symbolizes FedEx's relentless drive to move forward, commitment to speed, and the promise of efficiency in every delivery.
The ingenious use of whitespace proves that sometimes, less really is more. Instead of relying on flashy design elements, the designers capitalized on the negative space between the letters to embed a hidden message - a testament to their creativity and attention to detail.
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