Announced by the team Monday afternoon, the Steelers received new rights to expand their marketing in Germany, receiving a 'Global Markets License' in the country.
A 'Global Markets Program' license means that Germany joins Ireland and Mexico as markets in which the Steelers are able to carry out in-person activities such as fan and youth football activities.
#pittsburgh-steelers #global-markets-license #nfl-in-germany #international-brand-expansion #sports-marketing
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