The AfD has successfully transformed its image from an 'old man's club' to a radical, youthful party appealing to younger voters, marked by engaging social media campaigns.
In Thuringia, the AfD's focused outreach included events like a motorcycle rally and a strong presence on platforms such as TikTok and Instagram to reach young voters.
With messages like 'Germany is going bankrupt,' the AfD's campaigns resonate with young people's fears, presenting themselves as the solution to their economic anxieties.
The party capitalizes on a network of far-right groups, deploying PR experts to create emotional, polarizing content that dominates social media and attracts media attention.
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