In the 2024 elections, the AfD transitioned from an 'old man’s club' to a radical, youth-driven party, utilizing social media to attract younger voters.
The AfD's campaign in Thuringia featured a motorcycle rally that resonated with young people's nostalgia for former East Germany, demonstrating a shift in their voter base.
By employing right-wing PR experts, the AfD has successfully combined provocative messaging with emotional appeals, tapping into youth fears and frustrations with the current government.
The AfD's adept use of social media platforms like TikTok and Instagram has reinvigorated its image, demonstrating a strategic pivot that has drawn significant attention and support.
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