Amazon has announced a significant increase in advertising on Prime Video, doubling ad durations from 2-3.5 minutes to 4-6 minutes per hour. Although investors were informed beforehand, customers were not publicly notified about this change. This move places Prime Video's ad load in the middle range compared to competitors, with Netflix showing the least ads. Amazon maintains that despite the increase, their overall ad duration is still lower than traditional TV, aiming to enhance the ad experience rather than just add more commercials.
No Customer Notice for More Ads on Prime Video
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