"YouTube has published its list of the top trending topics of 2025, and once again, gaming and pop culture were popular choices for what people watched on the video-streaming website. Out of the trending topics--which aren't ranked in any particular order--US YouTube viewers devoured any content related to the Switch 2 console, Roblox, and the RPG-strategy game Cookie Run Kingdom. Other topics of interest in the US included KPop Demon Hunters, Labubu collectible dolls, and the hit anime series Blue Lock."
"Roblox user-generated experiences and the Switch 2 continued to be popular topics on YouTube worldwide, especially in countries such as Korea, Germany, Mexico, France, Japan, and the United Kingdom. YouTube says that it determined the top trends for the US and other regions through "a variety of signals," including views, uploads, and creator activity around the topics. Only the topics that were determined to have had conspicuous popularity this year--either because they were new to 2025 or because they saw significant increases in their user-interest metrics--"
Gaming and pop culture dominated YouTube trends in 2025, with the Nintendo Switch 2, Roblox user-generated experiences, and Cookie Run Kingdom among the most viewed topics in the US. Other US interests included KPop Demon Hunters, Labubu collectible dolls, Blue Lock, Squid Game, Brainrot, and Katseye. Global interest centered on Roblox experiences and the Switch 2 across Korea, Germany, Mexico, France, Japan, and the UK. Trend selection used a variety of signals such as views, uploads, and creator activity, focusing on topics that were newly popular in 2025 or showed significant increases in user-interest metrics. Roblox's growth prompted scrutiny over child safety measures, including a proposed face-scanning feature, while the Switch 2 surpassed 10 million units sold by September.
Read at GameSpot
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