Apple is facing significant delays in enhancing Siri with AI capabilities, leading to fears of falling behind competitors in a rapidly evolving tech landscape. Initially announced as part of Apple Intelligence, features that were highly anticipated are being pushed back, with a new timeline suggested for the next year. Concerns from both inside and outside the company indicate that even these adjusted goals may not be achievable, prompting internal discussions where executives labeled the situation as 'ugly' and 'embarrassing.' The delivered features have received mixed reviews, indicating a struggle to meet the industry's pace.
Apple's acknowledgment that AI enhancements to Siri are taking longer than expected has increased concern that the iPhone maker is falling further behind in what is shaping up to be a tectonic shift for the tech industry.
Apple confirmed earlier this month that the enhanced Siri was taking longer than expected, with features that were due imminently now expected to arrive 'in the coming year.'
Apple executives called the delay 'ugly' and 'embarrassing' in a meeting with worried staffers.
The features that Apple has delivered fit more in the nice-to-have bucket. And in some cases, those features still lag behind what's available from others.
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