"Are you tired of having to watch the same three or four ads over and over again? That could change soon, if Roku has its way. The smart TV and streaming device maker is working on dramatically expanding the number of advertisers vying for your attention, to the point where ads on streaming could soon look a lot more like those on your Instagram feed, complete with brands you've never heard of and videos that don't quite look real."
"Roku's secret weapon for this is generative AI, according to Roku CFO and COO Dan Jedda, who laid out Roku's plans for this during two appearances at investor conferences hosted by Citi and Bank of America this month. "No longer is it going to be about the top 200 advertisers," Jedda told investors during Citi's event. "It's going to be about 100,000 advertisers.""
Roku plans to use generative AI to expand the pool of advertisers on its streaming platform from a few hundred to roughly 100,000, increasing ad variety and introducing many unfamiliar brands. The company reports that over 20 percent of US TV viewing now occurs on Roku devices, with Roku hardware present in over half of US broadband households and more than 100 million streaming households expected soon. Streaming hours on the Roku Channel rose 80 percent year over year, and Roku projects future channel growth of roughly 55–60 percent. The strategy aims to make streaming ads feel more like social-feed content.
Read at The Verge
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