Palmer Luckey analyzed Apple's Vision Pro headset, highlighting its positioning as a premium product for tech enthusiasts rather than the mass market. He noted the $3,500 device's low demand since its February 2023 release aligns with his predictions, emphasizing that Apple aims to set a high standard in mixed reality. Tim Cook echoed this sentiment, stating the Vision Pro is not aimed at mass consumers but those seeking advanced technology. Luckey maintains optimism about future applications in the VR space despite current challenges.
"I was telling people, 'Listen, you have to realize that what Apple's doing here is not trying to, with their first release, try to make something that is for everybody.'"
'They are trying to drag something out of the future that really shouldn't exist until 2026, 2027, and drag it into the present by making it ludicrously expensive.'
The Vision Pro isn't 'a mass-market product,' but rather for 'people who want to have tomorrow's technology today,' the Apple CEO told The Wall Street Journal in October 2024.
"You're going to see major players launching productivity applications, gaming applications, entertainment applications," Luckey said during the interview.
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