A Belgian software engineer, Stijn Spanhove, conducted an experiment using augmented reality glasses to block real-life advertisements. This innovative concept leverages Snapchat's Spectacles and Google's Gemini AI to recognize ads and obscure them with a red rectangle. Although still in early development, Spanhove envisions a future where users can curate the visual content they engage with. The technology may face challenges, such as lag in ad detection, but has potential following historical attempts at ad blocking which were less successful.
It's still early and experimental, but it's exciting to imagine a future where you control the physical content you see, said engineer Stijn Spanhove.
The real-life ad blocker works by harnessing Snapchat's Spectacles and Google's Gemini AI model to identify advertisements and block them.
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