The pink Princess phone, originally introduced in 1959, is experiencing a resurgence among Gen Z, who are drawn to its vintage charm and aesthetics. This lightweight, stylish phone has become a symbol of nostalgia, with its appeal extending beyond functionality to become a decorative piece. Influential figures like pop star Kenzie Ziegler and TikTok influencers showcase their love for these landlines. Designers praise the phone for its glamour and femininity, indicating a cultural shift towards valuing retro designs and the stories they tell.
The iconic princess phone—a lightweight, streamlined version of the rotary dial—was introduced in 1959 with the advertising slogan, "it's little, it's lovely, it lights!"
The elegant appliances have found a new audience: Gen Z is obsessed with landlines, and the queen of them all is the princess.
Designers understand the appeal. "I absolutely love a statement landline," says designer Sasha Bikoff. "The Princess phone oozes glamour and divine femininity."
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