Costco's recent holiday sales reveal a trend toward larger electronics, particularly 98-inch and 100-inch TVs, as highlighted by CFO Gary Millerchip. The appeal of these big-screen TVs is not only due to their size but also their promotional presence on social media platforms like TikTok, where unboxing videos drew millions of views. Additionally, these sales indicate a strategic shift for Costco in catering to a wealthier clientele, alongside their traditional base of budget-conscious consumers.
Costco CFO Gary Millerchip highlighted that the massive 98-inch and 100-inch TVs were a significant success during the holiday season, attracting wealthier customers to the store.
The popularity of the big-screen TVs has been amplified by social media, particularly TikTok, where unboxing videos surged in views, showcasing Costco's appeal to affluent shoppers.
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