"Nectar Social was founded by sisters Misbah and Farah Uraizee, ex-Meta employees. Misbah, the CEO, told TechCrunch that this round will help the company expand and hire more across applied AI, enginnering, and go to market."
"The company, which officially exited stealth last year, is an agentic operating system for marketers. It told TechCrunch that it uses autonomous AI agents to help brands run "social activity, moderation, creator workflows, competitive intelligence and commerce conversations end-to-end.""
"It also has data partnerships with companies like Meta and Reddit that allows the Nectar agent pull and pool data into one place from various platforms, rather than brands needing to use different tools to manage different platforms."
""The buying conversation has moved into social, and no human team can staff every place it happens," Misbah said. "We're accelerating our category lead in building the operating system that lets brands show up everywhere.""
Nectar Social raised a $30 million Series A round led by Menlo Ventures and its Anthology Fund. The company exited stealth and built an agentic operating system for marketers that uses autonomous AI agents to manage social activity, moderation, creator workflows, competitive intelligence, and commerce conversations end-to-end. Data partnerships with platforms such as Meta and Reddit enable the system to pull and pool data into a single place, reducing the need for separate tools across channels. Founded by Misbah and Farah Uraizee, former Meta employees, the company plans to use the funding to expand and hire across applied AI, engineering, and go-to-market. Clients include Liquid Death, Figma, and e.l.f Beauty.
Read at TechCrunch
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