A more recent piece in The Connexion shares the news that, post-Pandemic, France is booming with new fast food joints-by 2023, there were 52,500 fast food establishments, up from 44,000 in late 2019. Even small towns in France with barely ten businesses frequently have at least one fast food restaurant.
What's interesting to me is that France was completely against fast food when it was first introduced in the 1970s-it was hard to convince the French to eat what Americans ate and, also, eat with their hands. But by 1978, McDonald's had opened a successful franchise in Strasbourg, and the company grew in France from there, adapting Le Menu to French tastes.
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