Marseille has become a viral meme symbolizing its moment in pop culture. The city is now highlighted in fashionable and humorous contexts across social media platforms.
The rise of Marseille as a travel destination is evident with influencers showcasing the city’s trendy hotspots like Tuba Club and Cecile Food Club, marking its appeal to style writers and travelers.
TikTok has reported a 100% increase in posts about Marseille, demonstrating a surge in popularity and a kind of algorithmic endorsement that has made the city a trendy destination.
Ryanair helps solidify Marseille's appeal by operating 46 weekly flights from major UK cities, reflecting a notable increase in British tourist interest, further supported by the Rugby World Cup.
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