The National Rally and its leader Marine Le Pen have been implicated in a fraudulent scheme involving fictitious European parliament assistants that misappropriated 2.9 million euros. Le Pen has been barred from public office for five years. Despite the scandal, the party's strategy may ensure its resilience. Le Pen's silence during the trial is deliberate, prioritizing unpredictability as a defence tactic. Since 2011, she has worked to de-demonise the party, strategically distancing it from extremist roots, culminating in the party's rebranding and a purge that even excluded her father. The emergence of Jordan Bardella symbolizes a new era for the party, utilizing social media to capture younger demographics.
"Marine Le Pen has been barred from holding public office for five years following a scandal involving fictitious European parliament assistants, with 2.9 million euros misappropriated."
"Le Pen's silence during the trial is not a sign of weakness, but rather a reflection of her strategic approach, shunning traditional responses for unpredictability."
"The transformation of the Front National into the National Rally marks a pivotal shift in party strategy, aimed at distancing from extremist legacy and rebranding its image."
"Jordan Bardella, at 29, represents a generational shift within the National Rally, effectively utilizing modern platforms like TikTok to engage and mobilize a younger audience."
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