Sephora and Benefit Cosmetics are under fire for marketing tactics using 'very young micro-influencers'

"The investigations were opened over concerns that important information-such as warnings and precautions for cosmetics not intended for, or tested on, minors-may have been omitted or presented in a misleading manner."

"The country's Competition Authority (AGCM) has launched two investigations into Sephora and Benefit Cosmetics for allegedly failing to clearly indicate that their products are not for children or adolescents."

Italy's consumer protection regulator, AGCM, is investigating Sephora and Benefit Cosmetics for allegedly failing to clearly indicate that their products are not suitable for children or adolescents. Concerns have been raised about unfair commercial practices that encourage young people to purchase anti-aging creams and serums. The investigations focus on the omission or misleading presentation of important information, such as warnings and precautions for cosmetics not intended for minors. Both brands are owned by LVMH, a French luxury conglomerate.

Read at Fast Company