"It's really hard for most Americans to remember what they put in their shopping cart," Wells Fargo agricultural economist Michael Swanson told Fortune. "And so that checkout receipt is always kind of a random surprise for them, depending on what's in it. So, I think they'll have to think about it before they're happy about it."
"I mean, if you can't get excited about a big plate of chicken wings and cheesy nachos with guacamole," Swanson said, "I don't know what's going to make you happy."
A Super Bowl party for 10 will cost about $140 in 2026, up 1.6% from $138 last year. The cost increase is smaller than the Consumer Price Index for food at home, which stands at 2.4%. Average hourly wages rose 3.8% to $31.99, increasing purchasing power for hosts. Retail prices for fresh chicken wings declined 2.8% to an average of $3.47 per pound, making wings a value choice for game-day menus. Popular party items like Mexican food and nachos remain affordable, though shoppers may still experience sticker shock at checkout. Overall price stability for Super Bowl snacks offers relief amid broader inflationary pressure.
Read at Fortune
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