"I did not expect this,"
"They kind of got away from me. The second that they go for sale, everything is added to someone's cart."
"This was my third or fourth attempt,"
"I saw them on Instagram a couple times, and for some reason, I thought it would be easier than it was."
Nicole Balsamo operates No Crumbs Cookies from a one-bedroom Russian Hill apartment while holding a full-time marketing role at an artificial intelligence startup. The bakery specializes in maximalist cookie flavors such as cosmic brownie, cookie butter-stuffed churro, blueberry pancake, dark chocolate peanut butter fluff, salted caramel Oreo, cinnamon roll, brownie-stuffed miso chocolate chip, and hot fudge sundae Pop Tart. Boxes of 60 pastel pink cookies are sold by preorder on Hotplate and routinely sell out the moment they drop. Early-morning customers line up outside the apartment for limited weekly drops, demonstrating strong local demand.
Read at SFGATE
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