Founded in 1950, Dunkin' has transitioned from serving food to specializing in beverages, particularly ready-to-drink options. Their 2018 rebranding aimed to highlight fun drinks like the Sabrina Carpenter-inspired Brown Sugar Shakin' Espresso. With the growing popularity of ready-to-drink coffees, Dunkin' expanded its offerings to include new flavors. However, not all were successful; their cake batter iced coffee garnered negative reviews for failing to replicate the intended dessert taste, indicating consumer expectations were not met despite the quality ingredients used in production.
Dunkin' has embraced a new focus on beverages while stepping away from its food offerings, aiming to innovate with fun, collaborative drinks.
The company faced challenges with its iced coffee flavors, especially its cake batter donut iced coffee, which failed to meet consumer expectations.
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