Founded in 1964, Arby's was created by Forrest and Leroy Raffel with a clear focus on roast beef sandwiches, quickly appealing to an adult audience. However, by 2014, the chain faced challenges with an aging customer demographic, which prompted a rebranding effort spearheaded by Rob Lynch. The introduction of the catchy slogan 'We have the meats' was aimed at attracting younger consumers. This strategy proved successful, shifting the brand's appeal and modernizing its image in a competitive fast-food landscape.
With the slogan 'We have the meats,' Arby's successfully attracted a younger customer base while maintaining its identity as a meat-centric fast food chain.
Originally founded in 1964, Arby's differentiated itself by focusing on roast beef sandwiches, appealing to adults rather than kids with typical fast food offerings.
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