"Lucille's Smokehouse Bar-B-Que claimed a fictional backstory involving a Black woman named Lucille Buchanan, who was portrayed as a culinary expert with Southern roots, but she never existed."
"The restaurant's marketing strategy has been criticized for cultural appropriation, particularly as it involved a stereotyped character from the Jim Crow era."
"In 2020, the chain removed references to Lucille from its website and has not addressed the implications of its branding."
Lucille's Smokehouse Bar-B-Que, founded in 1999 in California, claimed a fictional backstory involving a Black woman named Lucille Buchanan. This character was portrayed as a culinary expert with Southern roots, but she never existed. The restaurant's marketing strategy has been criticized for cultural appropriation, particularly as it involved a stereotyped character from the Jim Crow era. In 2020, the chain removed references to Lucille from its website and has not addressed the implications of its branding.
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