Jenn Sit, executive editor at Clarkson Potter, discusses the evolving landscape of the cookbook market, emphasizing the need for unique voices and expert perspectives that resonate with today's home cooks. She notes the influence of social media platforms like Instagram and TikTok in shaping culinary inspiration while recognizing the enduring value of traditional single-subject cookbooks. Sit also highlights that those in the hospitality industry are well-equipped to author cookbooks, given their extensive experiences and stories that appeal to readers seeking authentic culinary insights.
At Potter, there's not a one-size-fits-all or cookie-cutter approach for our cookbooks. But generally, we really are most excited about the ones that can clearly connect to this generation of home cooks and home bartenders.
For culinary inspiration, there's so many more sources now. This present moment is, of course, very much dominated by social media platforms like Instagram and TikTok.
I would be very remiss to not highlight the continued success of tried-and-true, single-subject books. They might not get as much attention through media or influencers, but they are so important to our business.
People in hospitality are already well-poised to write a book. They have a wealth of experience and stories that resonate well with readers.
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