"The Built Puff protein bar is covered in chocolate and has a sweet coconut center, making it practically indistinguishable from a Mounds bar. Nutritionally, though, the two products are very different. A Mounds bar has north of 200 calories and 20 grams of added sugar. My bar has 140 calories, just six grams of added sugar, and about as much protein as three eggs."
"Built also makes bars in flavors such as Blue Razz Blast, Strawberries 'n Cream, and Banana Cream Pie-all with a similar nutritional profile to my preferred coconut version. Another one of my favorites, the Barebells caramel-cashew bar, tastes like a mash-up of a Twix and a Snickers. There are rocky-road protein bars, birthday-cake protein bars coated in sprinkles, and snickerdoodle-flavored protein bars. In theory, I can eat frosted cinnamon rolls or a package of sour gummies without blowing my diet."
Protein bars increasingly replicate candy flavors while often providing superior macronutrients, including higher protein and lower calories or added sugar compared with many candy bars. Some branded products, like Built Puff and Barebells, pair chocolate coatings and nostalgic flavors with roughly 140 calories, low added sugar, and significant protein. Other products marketed as protein maintain high sugar levels comparable to original candy, such as Pop-Tarts with 30 grams of sugar or Gatorade's bar matching a full-size Snickers. The nutritional profile across protein products varies widely, creating a blurred line between legitimate protein options and sugary junk marketed for health-conscious consumers.
Read at The Atlantic
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