"The food and beverage industry just got a major reason to book flights to Las Vegas this March. Questex has announced that culinary icon and food truck pioneer Roy Choi will join the keynote lineup at the 2026 Bar & Restaurant Expo, marking the event's landmark 40th anniversary. If you're a restaurant owner, hospitality manager, or foodservice executive looking for real-world insights to level up your operations, this is the can't-miss event of the year."
"Choi joins previously announced opening keynote speaker Mike Cessario, Founder and CEO of Liquid Death: the brand that turned canned water into a cultural phenomenon. Together, these two disruptors represent everything the modern hospitality industry needs: bold creativity, authentic storytelling, and the resilience to thrive in an ever-changing landscape. The 2026 Bar & Restaurant Expo runs March 23-25 at the Las Vegas Convention Center, and organizers have pulled out all the stops for this milestone anniversary."
Roy Choi and Mike Cessario will deliver keynotes at the 2026 Bar & Restaurant Expo, a milestone 40th anniversary event running March 23-25 at the Las Vegas Convention Center. The event theme is "Every Moment Counts" and it aims to provide actionable takeaways for restaurant owners, hospitality managers, and foodservice executives. Mike Cessario will examine how bold creativity, brand authenticity, and a mission-driven mindset propelled Liquid Death into a cultural brand. Roy Choi will bring culinary innovation and real-world operational insights rooted in food truck culture and modern hospitality practices. Sessions target differentiation, storytelling, and resilience in a changing industry.
Read at Food & Beverage Magazine
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