"The Trump administration wants each American's plate loaded with protein at every meal, and food chains are eating it up. New nutrition guidelines released on Wednesday urge American households to prioritize protein, dairy, and healthy fats. The recommendations fall in line with parts of the last administration's guidance, released in 2020, which urged Americans to forego added sugars and heavily processed food."
"But some items represent a departure from that guidance, including a new push for more red meat consumption. The changes encapsulate Health and Human Services Secretary Robert F. Kennedy Jr.'s commitment to upping Americans' protein intake. The new guidelines recommend a daily dose between 1.2 and 1.6 grams of protein per kilogram of body weight. That translates to an average 126 grams of protein for men and 109 for women."
New federal nutrition guidance calls for prioritizing protein, dairy, and healthy fats and raises recommended protein intake to 1.2–1.6 grams per kilogram of body weight, translating to about 126 grams for men and 109 grams for women. The guidance departs from prior recommendations by encouraging more red meat and higher overall protein consumption. Major food chains are responding with protein-focused offerings, including protein snacks, beverages, and menu items from Starbucks, Chipotle, and Dunkin'. Consumer interest in higher-protein diets and industry trends, partly linked to the "Ozempic effect," are reinforcing the protein craze.
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