"The restructuring expert who took over as chief executive before and during its bankruptcy stated that the decision to offer Endless Shrimp year-round 'harmed' Red Lobster by costing millions and creating 'burdensome supply obligations'."
"Endless Shrimp has long been a guest favorite and one of our most popular promotions. We appreciate the enthusiasm and encourage guests to keep sharing their feedback with us."
Red Lobster aims to achieve a significant comeback by reintroducing the 'Endless Shrimp' promotion, which previously contributed to its bankruptcy in 2024. The chain is considering a limited-time offer to attract customers amidst increasing competition. A representative acknowledged the popularity of 'Endless Shrimp' and encouraged customer feedback. The previous management's decision to offer it year-round led to substantial financial losses, prompting a shift back to a limited-time strategy to avoid similar pitfalls.
Read at The Mercury News
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