"But recently, the humble chicken shop has had a renaissance driven by fresh takes on the classics, the expansion of longstanding chains and a surge of protein-conscious gym goers. In June, charcoal chicken chain El Jannah, which has more than 50 stores, launched a page on its website dedicated to protein and macros complete with recommendations for the best post-leg day order a clear nod to the fitness crowd."
"In Wagga Wagga, Habibi Chicken has a Gym Bro pack a half or quarter chicken, tabbouleh, pita and toum, no chips. Co-owner Mariam Rehman says it's a top seller, designed to maximise protein and reduce carbs. I wouldn't say we thought hard about it, she says. We were looking at who comes into our store the most and noticing a lot of gym goers. The combo has become a hit, sparking partnerships with local gyms Anytime Fitness and Snap Fitness."
Charcoal chicken, popularised in Australia by Balkan and Lebanese immigrants, has experienced a recent renaissance driven by creative menu variations, chain expansion and increased demand from protein-conscious gym-goers. Chains like El Jannah added website pages focused on protein and macros with post-leg-day order recommendations. Local shops such as Habibi Chicken offer Gym Bro packs—half or quarter chicken with tabbouleh, pita and toum, excluding chips—to maximise protein and cut carbs, leading to gym partnerships. Gym-goers, including female Olympic weightlifters like Sarah Williams, rely on charcoal chicken as a convenient high-protein meal alternative to shakes and bars.
Read at www.theguardian.com
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